Nefer عطر by Amr Ibrahim is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2021

Nefer عطر

by Amr Ibrahim

Client: MOUSA studio

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Nefer عطر

بوتل جي ڊيزائن عورت جي شڪل جي وکر لائينن مان نڪتل آهي؛ کنڊ جي جوڙجڪ ۽ عضلتون ۽ چربی جي ورڇ، هڪ تمام غير معمولي ۽ سڃاڻپ واري پيڪنگنگ سان. دٻي هڪ مجسمو آهي جنهن جي وکر ڪنڊن سان هڪ تمام خوبصورت اپيل ۾ سوني ٽائپوگرافي سان. Nefer اهو آهي جڏهن آرٽ، ٽيڪنالاجي، ۽ ڊيزائن کي هڪ شاندار ۽ نفيس پراڊڪٽ، پيڪيج، ۽ برانڊ ٺاهڻ لاء گڏ ڪيو وڃي. اندر جي ڪنڊ ۾ خوشبوءِ آهي جيئن جسم ۾ روح آهي. قديم مصري لفظ نيفر جو انگريزيءَ ۾ صحيح ترجمو آهي ”اندر ۽ ٻاهران خوبصورت“.

The Recognition

About the A' Design Award چاندي انعام

Nefer عطر A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Nefer عطر کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Nefer عطر هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
Dimensions & Packaging: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
Tags: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
Production Technology: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
Design Challenge: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
Research: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
Inspiration: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
Project Duration: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
Operation Flow: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
Team Members: Product Design & Packaging: Amr Ibrahim Mousa/
Art Direction: Amr Mousa, Anas Belekhbizi