Low Classic برانڊ سڃاڻپ by Yaman Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

Low Classic برانڊ سڃاڻپ

by Yaman Hu

Client: Low Classic

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner
Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic برانڊ سڃاڻپ

لو ڪلاسڪ هڪ آزاد فيشن ليبل لاءِ ٺاهيل برانڊ سڃاڻپ آهي. هيءَ سڃاڻپ 1980ع واري ڏهاڪي جي فيشن ميگزينن مان متاثر ٿي آهي. ان ۾ هلڪن رنگن جو مجموعو ۽ اهڙو ليائوٽ استعمال ڪيو ويو آهي، جيڪو گرڊ جي حدن کان ٻاهر نڪري ٿو. ٽائپوگرافي کي وڌائي چاڙهي پيش ڪيو ويو آهي ۽ ان کي خوبصورت وکرن سان ملايو ويو آهي، جيڪو برانڊ جي بنيادي بصري ٻولي ٺاهي ٿو. هن پروجيڪٽ ۾ ڇاپيل ۽ ڊجيٽل ٻئي قسم جا مواد شامل آهن، جهڙوڪ پوسٽرز، سوشل ميڊيا گرافڪس، اي ميلون ۽ ويب بينرز. ڇاپيل مواد ري سائيڪل ٿيل ڪاغذ تي، آلوده ڪندڙ رنگن کان سواءِ تيار ڪيا ويا آهن. مقصد اهو آهي ته پراڻي دؤر جي نظر کي هڪ نفيس ڊجيٽل شڪل ڏني وڃي.

The Recognition

About the A' Design Award لوهه انعام

Low Classic برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Low Classic برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Low Classic برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu