The Cairo Citadel کارپوریٽ سڃاڻپ by Rana Galal

The Cairo Citadel کارپوریٽ سڃاڻپ by Rana Galal is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

The Cairo Citadel کارپوریٽ سڃاڻپ

by Rana Galal

Client: Rana Galal

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About The Cairo Citadel کارپوریٽ سڃاڻپ

قاهره جي قلعي (Cairo Citadel) مصر جي هڪ تاريخي ماڳ لاءِ تخليق ڪيل ڪارپوريٽ سڃاڻپ آهي. اهي سڃاڻپ تضاد جي موضوع تي ٻڌيل آهي، جيڪو نعرو ”سِٽي آف ڪنٽراسٽ“ (City of Contrast) ۾ ظاهر ٿئي ٿو. ڪارو ۽ اڇو رنگ بنيادي رنگ آهن، ۽ هڪ ثانوي رنگ قلعي اندر ٿيل هڪ تاريخي واقعي ڏانهن اشارو ڪري ٿو. ٻولين وارو لوگو هڪ بلاڪ صورت ۾ ترتيب ڏنل آهي جنهن کي ٻن مستطيلن ۾ ورهائي سڪجي ٿو، جي هڪ ٻئي جي سامهون رکيل آهن، جو ثقافتي تبديلي جي نمائندگي ڪن ٿا. هيلويٽيڪا نيو (Helvetica Neue) کي مکيه فونٽ طور چونڊيو ويو ڇاڪاڻ ته ان ۾ سادا جيوميٽرڪ روپ موجود آهن. بعد ۾ ان ئي تصور تحت هڪ سائينج سسٽم پڻ تيار ڪيو ويو.

The Recognition

About the A' Design Award لوهه انعام

The Cairo Citadel کارپوریٽ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. The Cairo Citadel کارپوریٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. The Cairo Citadel کارپوریٽ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensions & Packaging: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Tags: Logo, Branding, Signage system, Typography, Visual Identity
Production Technology: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Design Challenge: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Research: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspiration: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Project Duration: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Operation Flow: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patents: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Team Members: none.