Akbank ATM بنيادي فنڪشن: خودڪار ٽيلر مشين انٽرفيس by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in انٽرفيس، تعامل ۽ صارف تجربو ڊيزائن Competition Category.
چانديانٽرفيس· 2021
Akbank ATM بنيادي فنڪشن: خودڪار ٽيلر مشين انٽرفيس
by Akbank T.A.S
Client: Akbank
A' Design Award چاندي انعام Winner in انٽرفيس Category
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The Design
About Akbank ATM بنيادي فنڪشن: خودڪار ٽيلر مشين انٽرفيس
اڪبانڪ اي ٽي ايم هڪ ويب بنياد تي ٺهيل انٽرفيس آهي جيڪو خودڪار ٽيلر مشينن لاءِ ٺاهيو ويو آهي. هي انٽرفيس 1024 x 768 پڪسلز جي اسڪرين تي ڏيکاريو ويندو آهي ۽ ڪيترين ئي ٻولين جي مدد ڪري ٿو، جن ۾ انگريزي، جرمن، روسي ۽ فرينچ شامل آهن. هڪ ذاتي بنياد تي ٺهيل ڊيش بورڊ استعمال ڪندڙن جي رويي جي نمونن ۽ مالي فيصلن جي ماڊلن جي بنياد تي مواد پيش ڪري ٿو. سادا لي آئوٽ ۽ صاف معلومات استعمال ڪندڙن کي هر قدم تي هلڻ ۾ مدد ڪن ٿا. موبائيل جهڙو طريقو ڄاتل سڃاتل رابطن کي استعمال ڪري ٿو، ۽ سراسري ٽرانزيڪشن اڳ کان اٽڪل ڏهه سيڪنڊ گهٽ وقت وٺي ٿو.
The Recognition
About the A' Design Award چاندي انعام
Akbank ATM بنيادي فنڪشن: خودڪار ٽيلر مشين انٽرفيس A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Akbank ATM بنيادي فنڪشن: خودڪار ٽيلر مشين انٽرفيس کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Akbank ATM بنيادي فنڪشن: خودڪار ٽيلر مشين انٽرفيس هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Dimensions & Packaging
- 1024px X 768px screens within an Automated-Teller-Machine device
- Tags
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Production Technology
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Design Challenge
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Research
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Inspiration
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Project Duration
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Operation Flow
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Patents
- Copyrights belong to Akbank T.A.Ş, 2020.
- Team Members
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Image Credits
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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