Meet Rebrand Branding by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2021
Meet Rebrand Branding
by Mengchao Wu, Hao Li and Sijia Zhang
Client: Meet
A' Design Award چاندي انعام Winner in گرافڪ Category
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- Verified Award Winner
- Verify Award Status for #115712
The Design
About Meet Rebrand Branding
ميٽ هڪ ڪورين باربي ڪيو ريسٽورنٽ آهي جيڪو نوجوانن کي نشانو بڻائيندو آهي. Mengchao، Hao ۽ Sijia لاءِ ڪلائنٽ جي تفويض هڪ آرٽ جي هدايت ۽ بصري سڃاڻپ ٺاهڻ آهي ته جيئن وشد برانڊ تصوير کي ظاهر ڪري ۽ مختلف گوشت کي فروغ ڏئي. گرل تي گوشت جون شڪليون قدرتي طور تي جاميٽري پيش ڪن ٿيون. اهو خيال انهن کي تصور جي سنگ ميل ڏانهن وٺي ٿو، مختلف گوشت، سمندري کاڌي ۽ ڀاڄين کي مخصوص جاميٽري سان ڳنڍي ٿو. مختلف شڪل جا مجموعا ۽ نمونا جاميٽري کي هڪ چنچل ۽ گرم فائنل ٽچ ڏين ٿا.
The Recognition
About the A' Design Award چاندي انعام
Meet Rebrand Branding A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Meet Rebrand Branding کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Meet Rebrand Branding هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Dimensions & Packaging
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Tags
- Branding, Graphic Design, Visual Identity, BBQ, Food
- Production Technology
- Adobe suite, Video Production, Printing, Package Design
- Design Challenge
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Research
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Inspiration
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Project Duration
- 3 mouths
Executed in NYC and shanghai - Operation Flow
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Team Members
- Mengchao Wu
Hao Li
Sijia Zhang - Image Credits
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
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