Prow Thai برانڊنگ ۽ پيڪيجنگ by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Prow Thai برانڊنگ ۽ پيڪيجنگ
Client: Prow Thai
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #116727The Design
About Prow Thai برانڊنگ ۽ پيڪيجنگ
هي ڊيزائن جو مقصد پرو ٿائي لاءِ هڪ تازو ۽ جديد تصور پيدا ڪرڻ آهي، جيڪو ڏکڻ ٿائيلينڊ ۾ زراعت پيشه ورن پاران قائم ڪيل ورجن ناريل جي تيل ۽ کاسمیٹڪ برانڊ آهي. ناريل جي قدرتي شڪل کان متاثر ٿي، پيڪيجنگ ۾ نقطي دار رنگن جو نمونو ۽ روشن رنگن جو مجموعو شامل آهي جيڪو مصنوعات جي پويان دستڪاري ۽ توانائي جي عڪاسي ڪري ٿو. مجموعي سفيد رنگ، جيڪو ناريل جي گوشت جي ياد ڏياري ٿو، پاڪيزگي، صفائي ۽ برانڊ جي نامياتي فطرت جي علامت آهي.
The Recognition
About the A' Design Award چاندي انعام
Prow Thai برانڊنگ ۽ پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Prow Thai برانڊنگ ۽ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Prow Thai برانڊنگ ۽ پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
- Dimensions & Packaging
- Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
- Tags
- branding, packaging, virgin coconut oil, cosmetic, lotion
- Production Technology
- Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
- Design Challenge
- It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
- Research
- Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
- Inspiration
- Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
- Project Duration
- The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
- Operation Flow
- The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
- Image Credits
- Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com
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