Elephant Design and Himalaya Wellness طرفان Himalaya Sheet Mask شيٽ ماسڪ پيڪيجنگ انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
چانديپيڪيجنگ· 2021
Himalaya Sheet Mask شيٽ ماسڪ پيڪيجنگ
Elephant Design and Himalaya Wellness طرفان
ڪلائنٽ: Himalaya Wellness
پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #117150 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Himalaya Sheet Mask شيٽ ماسڪ پيڪيجنگ بابت
هماليا شيٽ ماسڪ ذاتي سنڀال جي زمري ۾ چهري لاءِ شيٽ ماسڪ جو هڪ پيڪيجنگ ڊيزائن آهي. هي سرشتو پنجن قسمن کي شامل ڪري ٿو ۽ چمڪدار رنگن جو مجموعو، هڪ کيل وارو فونٽ ۽ هڪ مرڪزي نوٽ ٽو سيلف استعمال ڪري ٿو. تصويرون هڪ نرم انداز ۾ پراڊڪٽ جي قدرتي اجزائن کي پيش ڪن ٿيون. ساشيٽ CMYK، اڇي ۽ چئن خاص پينٽون رنگن ۾ ڇپيل آهي. لوگو ۽ تصوير اسپاٽ گلاس وارنش سان مڪمل ڪيا ويا آهن، جڏهن ته باقي مٿاڇرو مئٽ آهي. هي ڊيزائن عالمي مارڪيٽن ۾ نوجوان خريدارن کي متوجه ڪرڻ لاءِ ٺاهيو ويو آهي.
سڃاڻپ
A' Design Award چاندي انعام بابت
Himalaya Sheet Mask شيٽ ماسڪ پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Himalaya Sheet Mask شيٽ ماسڪ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Himalaya Sheet Mask شيٽ ماسڪ پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- ماپ ۽ پيڪيجنگ
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - ٽيگ
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- پيداواري ٽيڪنالاجي
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- ڊزائين چيلينج
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- تحقيق
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - الهام
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- منصوبي جو عرصو
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- عمل جو فلو
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- ٽيم ميمبر
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - تصوير ڪريڊٽ
- All designs and images are created by Elephant Design.
اسپانسرڊ
Designers.org کان اڳتي ڳوليو
اسان جي اشتهاري ڀائيوالن جون پراڊڪٽس، خدمتون ۽ موقعا ڳوليو.
وڌيڪ ڳولڻ لاءِ
لاڳاپيل ڊزائنز
ساڳي درجي مان وڌيڪ ايوارڊ جيتندڙ ڊزائنز ڳوليو، جيڪي قابليت جي بنياد تي چونڊيل آهن.
