Family Series بائجیو پيڪيجنگ by Mason Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2021
Family Series بائجیو پيڪيجنگ
by Mason Wang
Client: Gui Brewery Co., Ltd.
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #117380The Design
About Family Series بائجیو پيڪيجنگ
فيملي سيريز، مائوتائي فليور بائجيو لاءِ ٺهيل هڪ پيڪيجنگ ڊزائين آهي، جيڪا روايتي چيني ثقافت ۾ زندگيءَ جي چئن اهم موقعن: شادي، ڄمڻ، سالگرهه ۽ ترقيءَ لاءِ ٺاهي وئي آهي. هر پيڪيج ۾ ڳاڙهو ۽ سونهري رنگ استعمال ٿيل آهن، جيڪي خوشيءَ ۽ شان و شوڪت سان لاڳاپيل آهن. نمونن ۾ شاديءَ لاءِ لوان ۽ فينگ، ٻارن لاءِ قيلن، ڪيريئر ۾ ترقيءَ لاءِ ڪارپ مڇي ۽ سونهري ڊريگن، ۽ ڊگهي عمر لاءِ پائين جو وڻ ۽ اڇو ڪونج شامل آهن. بوتل جا سجاڳائي وارا حصا زنڪ ايلائي مان ڊائي ڪاسٽ ٿيل آهن، جن ۾ ريليف اثر ۽ سون جو پاڻي چاڙهيل آهي. ٻن حصن تي مشتمل ڍَڪ کولڻ وقت خراب ٿي وڃي ٿو، جيڪو جعلسازيءَ کي روڪڻ ۾ مدد ڪري ٿو.
The Recognition
About the A' Design Award برونز انعام
Family Series بائجیو پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Family Series بائجیو پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Family Series بائجیو پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
- Production Technology
- 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery. - Design Challenge
- The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
- Inspiration
- The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
- Project Duration
- This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
- Operation Flow
- Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
- Team Members
- Wuhan Pufan Advertising Co., Ltd
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