Prakrishi سُڪل ميوي جي پيڪيجنگ by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2021
Prakrishi سُڪل ميوي جي پيڪيجنگ
by Vishal Vora
Client: Prakrishi
A' Design Award سون انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #117439The Design
About Prakrishi سُڪل ميوي جي پيڪيجنگ
پراڪرشي سُڪل ميون لاءِ هڪ پيڪيجنگ سيريز آهي جيڪا ڀارتي مارڪيٽ لاءِ ٺاهي وئي آهي. هي ڊزائين صحت جي هڪ بادشاهت جي بصري ڪهاڻي پيش ڪري ٿي، جنهن ۾ هر سُڪل ميوو پنهنجي بادشاهت جي بادشاهه طور ڏيکاريو ويو آهي. پيڪيجنگ هڪ رنگي (مونوڪروميٽڪ) آهي، ۽ صرف سُڪل ميوو رنگ ۾ ڇپيل آهي، جنهن ڪري کاڌو هر پيڪ جو مرڪزي نقطو بڻجي وڃي ٿو. هي سيريز چئن رنگن جي ڇپائي سان زپ لاڪ پائوچ استعمال ڪري ٿي. هر پيڪ جي ويڪر 140 ملي ميٽر ۽ اوچائي 210 ملي ميٽر آهي. مقصد اهو آهي ته پراڊڪٽ ڀريل شيلف تي واضح ۽ سڃاڻڻ جوڳي هجي.
The Recognition
About the A' Design Award سون انعام
Prakrishi سُڪل ميوي جي پيڪيجنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Prakrishi سُڪل ميوي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Prakrishi سُڪل ميوي جي پيڪيجنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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