Three Emotions برانڊ سڃاڻپ by Tsuyoshi Omori

Three Emotions برانڊ سڃاڻپ by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

Three Emotions برانڊ سڃاڻپ

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award لوهه انعام Winner in گرافڪ Category

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The Design

About Three Emotions برانڊ سڃاڻپ

ٽي جذبا جاپان ۾ هڪ غير سرڪاري تنظيم لاءِ تخليق ڪيل برانڊ سڃاڻپ آهي. اهو ادارو هينسن جي بيماري جي سناٽوريمز (شفاخانن) کي يونيسڪو جي عالمي ورثي جي فهرست ۾ شامل ڪرائڻ لاءِ ڪم ڪري ٿو. لوگو ٽي پکتوگرام (تصويري نشانيون) گڏ ڪري ٿو جي تڪليف، غم ۽ اميد جو اظهار ڪن ٿيون. هر پکتوگرام جو مُنهُن هڪ پل جي شڪل ۾ ترتيب ڏنل آهي، جيڪو انگريزي اکر H جيان به پڙهي سڪجي ٿو. اهو پل هڪ حقيقي پل ڏانهن اشارو ڪري ٿو جو اُنَ ٻيلي تي بنايل آهي جتي ٻه سناٽوريم موجود آهن. 594 کان 841 ملي ميٽر جي پوسٽرز نرسري اسڪولن، ڪنڊرگارٽنز ۽ اسپتالن ۾ ڏيکاريا وڃن ٿا.

The Recognition

About the A' Design Award لوهه انعام

Three Emotions برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Three Emotions برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Three Emotions برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.