Next Hub نيڪسٽ هب by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in فنِ تعمير، عمارت ۽ ڍانچي جو ڊيزائن Competition Category.

چانديفنِ تعمير· 2021

Next Hub نيڪسٽ هب

by Ahmed Habib

Client: Lines

A' Design Award چاندي انعام Winner in فنِ تعمير Category

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Colors

The Design

About Next Hub نيڪسٽ هب

نيڪسٽ هب سعودي عرب جي جده ۾ هڪ گڏيل استعمال وارو ڪمپليڪس آهي، جيڪو مهمان نوازي، انتظاميه، تفريح، پرچون، کاڌي ۽ پيئڻ ۽ آرام جي علائقن کي گڏ ڪري ٿو. هيءَ ترتيب ٺوس ۽ خالي جي وچ ۾ رشتي کي کوجي ٿي. عمارت جا حجم هڪ مرڪزي کليل چوڪ کي گھيري ٿا، جيڪو روايتي بازارن کي ياد ڏياري ٿو ۽ سماجي رابطي سان هڪ شهري تجربو پيدا ڪري ٿو. اندروني صحن هوٽل ۽ انتظاميه جي عمارتن ۾ قدرتي هوا ۽ ڏينهن جي روشني آڻين ٿا. فنش ۾ ريٽيل ٿيل ٽراورٽائن پٿر، ڪارو اسٽيل ۽ ڊبل گليزڊ شيشو شامل آهن.

The Recognition

About the A' Design Award چاندي انعام

Next Hub نيڪسٽ هب A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Next Hub نيڪسٽ هب کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Next Hub نيڪسٽ هب هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
Dimensions & Packaging: -Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.

Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000
Tags: Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
Production Technology: -Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass
Design Challenge: Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
Research: TYPE-OBJECTIVES-METHODOLOGY

1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research
Inspiration: Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
Project Duration: Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA
Operation Flow: Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area.
Team Members: Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi