Constellation لائيٽر جي پيڪنگنگ by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2021
Constellation لائيٽر جي پيڪنگنگ
by Sunhwa Lee and Wenyuan Chen
Client: Zippo (China) Outdoor Products Co., Ltd.
A' Design Award سون انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Constellation لائيٽر جي پيڪنگنگ
ڪانسٽيليشن (Constellation) گڏ ڪرڻ جوڳن لائيٽرن لاءِ هڪ محدود ايڊيشن پيڪيجنگ ڊيزائن آهي. هي پيڪيجنگ پنهنجي مٿاڇري تي ننڍڙن نقطن ذريعي روشن ٿئي ٿي، ۽ روشنيون هڪ هڪ ڪري ٻاري سگهجن ٿيون جيڪي مختلف برجن (زوڊيئڪ نشانين) جي شڪل ٺاهين ٿيون. اثر جي پڄاڻي تي، روشنيون آهستي آهستي جھڪيون ۽ تيز ٿينديون رهن ٿيون. روشنيءَ جو هي اثر USB ڪيبل ذريعي چارج ٿي سگهي ٿو ۽ مڪمل چارج ٿيڻ تي ٻارهن ڪلاڪ هلي ٿو. لائيٽر مقناطيسن ذريعي اندرين پيڪيجنگ سان جڙيل رهن ٿا، تنهنڪري دٻي کي نمائش (ڊسپلي) طور پڻ استعمال ڪري سگهجي ٿو. پٺيان هڪ لڪيل ٽڪنڊي پٽي کلي ٿي جيڪا پيڪيجنگ کي سڌو بيهارڻ ۾ مدد ڪري ٿي. ڪاغذ بنيادي طور استعمال ٿيل مواد آهي.
The Recognition
About the A' Design Award سون انعام
Constellation لائيٽر جي پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Constellation لائيٽر جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Constellation لائيٽر جي پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensions & Packaging
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Production Technology
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Design Challenge
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Research
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Project Duration
- The project started in April 2020 and launched in February 2021 in China.
- Operation Flow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patents
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Team Members
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - Image Credits
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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