Alienergy Energy Drink Primary Function: توانائي واري مشروب جي پيڪيجنگ by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Alienergy Energy Drink Primary Function: توانائي واري مشروب جي پيڪيجنگ
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #119239The Design
About Alienergy Energy Drink Primary Function: توانائي واري مشروب جي پيڪيجنگ
Book Text: ايلينرجي (Alienergy) شگر فري توانائي واري مشروب جي پيڪيجنگ آهي. هن ڊيزائن ۾ هڪ سلم ايلومينيم ڪين استعمال ڪئي وئي آهي جنهن جي ويڪر 58 ملي ميٽر، گهرائي 58 ملي ميٽر ۽ اوچائي 142 ملي ميٽر آهي، جيڪا 330 ملي لٽر سمائي ٿي. ايلومينيم ان ڪري چونڊيو ويو ڇاڪاڻ ته ان کي مؤثر نموني ريسائيڪل ۽ ٻيهر استعمال ڪري سگهجي ٿو. هڪ ايليئن (خلائي مخلوق) جو نقش، جيڪو برانڊ لوگو جي واڌاري طور ٺاهيو ويو آهي، مکيه گرافڪ ٺاهي ٿو ۽ سموري پراڊڪٽ لائين ۾ ورجايو ويو آهي. هڪ صاف رنگن جو پيليٽ، سڌيون ليڪون، جاميٽري شڪليون ۽ ميٽاليڪ ايڪسينٽ ڪين کي شيلف تي مضبوط موجودگي عطا ڪن ٿا. معلومات جي درجه بندي شگر فري فارمولا کي نمايان ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
Alienergy Energy Drink Primary Function: توانائي واري مشروب جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Alienergy Energy Drink Primary Function: توانائي واري مشروب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Alienergy Energy Drink Primary Function: توانائي واري مشروب جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 142mm
- Tags
- Branding, Packaging, Can, 3D, Energy drink
- Production Technology
- When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
- Design Challenge
- This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
- Project Duration
- The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
- Patents
- Label Patent:202030509836.0 , 2020, China.
- Team Members
- Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao - Image Credits
- Creator: Gang Wang
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