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4Vita Herbs جڙي ٻوٽين جي مشروبات جي پيڪيجنگ by Maria Stylianaki

4Vita Herbs جڙي ٻوٽين جي مشروبات جي پيڪيجنگ by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.


برونزپيڪيجنگ· 2021

4Vita Herbs جڙي ٻوٽين جي مشروبات جي پيڪيجنگ

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #119262

Colors

The Design

About 4Vita Herbs جڙي ٻوٽين جي مشروبات جي پيڪيجنگ

4Vita هربس هڪ پيڪيجنگ ڊزائين آهي جيڪو مشروبات ٺاهڻ لاءِ استعمال ٿيندڙ جڙي ٻوٽين جي هڪ سيريز لاءِ ٺاهيو ويو آهي. هر پيڪيج تي هڪ ڊرائنگ موجود آهي، ۽ هڪ همرنگ رنگن جو پيليٽ انهن ڊرائنگز کي هڪ ئي بصري سڃاڻپ ۾ ڳنڍي ٿو سيريز لاءِ. روشن رنگ جڙي ٻوٽين جي ميدانن جي رنگن کان متاثر ٿي چونڊيا ويا آهن، ۽ ملندڙ جلندڙ پراڊڪٽس ۾ عام طور تي نظر ايندڙ مدھم رنگن کان مختلف آهن. تفصيلي متن پيڪيج جي پٺئين پاسي بدران اڳئين پاسي رکيو ويو آهي، ته جيئن فائدا ۽ اهم معلومات جلدي پڙهي سگهجن. پيڪيج هڪ پلاسٽڪ ڊوءِ پيڪ آهي جنهن ۾ زپر لڳل آهي، جيڪو پهرين ڀيرو کوليل هجڻ کان پوءِ به جڙي ٻوٽين کي تازو رکي ٿو.

The Recognition

About the A' Design Award برونز انعام

4Vita Herbs جڙي ٻوٽين جي مشروبات جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. 4Vita Herbs جڙي ٻوٽين جي مشروبات جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. 4Vita Herbs جڙي ٻوٽين جي مشروبات جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging
The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags
4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology
This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge
The most complicated part was to understand the differences and benefits of all herbs.
Research
Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration
A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration
The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow
The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members
Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits
Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.

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