Lidugaoliang Baijiu الڪوحلي مشروب جي پيڪيجنگ by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2021
Lidugaoliang Baijiu الڪوحلي مشروب جي پيڪيجنگ
by Wen Liu, HenHong Yang and Weijie Kang
Client: Jiangxi Lidu Liquor Industry Co.ltd
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #119501The Design
About Lidugaoliang Baijiu الڪوحلي مشروب جي پيڪيجنگ
لِڊُگاؤليانگ بائيجُو هڪ چيني ڊسٽلڊ شراب لاءِ ٺاهيل پيڪيجنگ ڊزائن آهي. بوتل جي شڪل نرم ۽ گول موڙ سان ٺهيل آهي، ۽ ان تي سورگم جي عناصرن جو اُڀريل نقش ٺهيل آهي. گول ڍڪڻ ۽ ٻاهرئين دٻي تي موجود دائرو يوان خاندان جي پورسلين مان متاثر ٿي ٺاهيا ويا آهن، جيڪا اها دور آهي جتان هن شراب جي کِير ڪڍڻ (برُئنگ) جي شروعات ٿي هئي. ٽڙيل ڪنڊ وارو ليبل چمڙي مان ٺهيل آهي. ٻاهرين دٻي ۾ چمڙو ۽ ڌاتو گڏ ڪيا ويا آهن، ۽ ان کي هڪ گول ڊسڪ گھمائي کوليو ويندو آهي. سائي رنگ جي رنگت کي وڌيڪ گہرو رکيو ويو آهي ته جيئن اهو هڪ اعليٰ درجي جي پراڊڪٽ سان ٺهڪي اچي. پيڪيجنگ جي ماپ 120 مليميٽر ويڪر، 120 مليميٽر گہرائي ۽ 330 مليميٽر اوچائي آهي.
The Recognition
About the A' Design Award برونز انعام
Lidugaoliang Baijiu الڪوحلي مشروب جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Lidugaoliang Baijiu الڪوحلي مشروب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Lidugaoliang Baijiu الڪوحلي مشروب جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensions & Packaging
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Production Technology
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Design Challenge
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Research
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Project Duration
- 2019.08-Now Shenzhen, China
- Operation Flow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Team Members
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
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