Gogoon شراب واري مشروب جي پيڪنگنگ by Wen Liu, Bo Zheng and Weijie Kang

Gogoon شراب واري مشروب جي پيڪنگنگ by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.

سونپيڪيجنگ· 2021

Gogoon شراب واري مشروب جي پيڪنگنگ

by Wen Liu, Bo Zheng and Weijie Kang

Client: Luzhou Laojiao Co., Ltd.china

A' Design Award سون انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Gogoon شراب واري مشروب جي پيڪنگنگ

گوگون (Gogoon) بيجيو (Baijiu) لاءِ بوتل ۽ پيڪنگنگ ڊيزائن آهي، جيڪو هڪ چيني ڪشيد ٿيل شراب آهي. بوتل جي سادي سلنڊر جهڙي شڪل آهي جيڪا صفائي ۽ خالصيت جو اظهار ڪري ٿي. بوتل جي ڪلهي تي هٿوڙي جو نمونو آهي جيڪو محتاط دستڪاريءَ ڏانهن اشارو ڪري ٿو. بوتل جو جسم ڏينهن جي روشنيءَ جهڙي نفيس داڻيدار ساخت سان مڪمل ڪيو ويو آهي جيڪا سطح تي روشني منعڪس ڪري ٿي. ڍڪڻ ۾ ڌاتو، چمڙي جهڙي ساخت ۽ ڪاٺ گڏيل آهن، جيڪي سادي شڪل کي شاندار ساخت ڏين ٿا. بوتل جي ماپ 75 ملي ميٽر ويڪر، 75 ملي ميٽر اونهائي ۽ 260 ملي ميٽر اوچائي آهي. هي ڊيزائن بيجيو کي صارفين جي هڪ نئين گروهه لاءِ هلڪي عيش واري انداز ۾ پيش ڪري ٿو.

The Recognition

About the A' Design Award سون انعام

Gogoon شراب واري مشروب جي پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Gogoon شراب واري مشروب جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Gogoon شراب واري مشروب جي پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimensions & Packaging: Width 75mm* Depth 75mm* Height 260mm
Tags: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Production Technology: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Design Challenge: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Research: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspiration: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Project Duration: 2020.01~2020.03 Shenzhen, China
Operation Flow: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang