East Travel اِيسٽ ٽريول: شراب جي بوتلبندي by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
East Travel اِيسٽ ٽريول: شراب جي بوتلبندي
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About East Travel اِيسٽ ٽريول: شراب جي بوتلبندي
اِيسٽ ٽريول باِيجيو، جيڪا هڪ روايتي چيني ڪشيد ڪيل شراب آهي، جي بوتلبندي جو ڊيزائن آهي. بوتل هڪ سادو گول شيشي وارو روپ استعمال ڪري ٿي جيڪو وڏي پيماني تي پيداوار لاِءِ آسان آهي. ڍڪ کي پاڻيءَ جي لهرن جي شڪل ۾ ٺاهيو ويو آهي، جيڪو شراب ٺاهڻ ۾ استعمال ٿيندڙ اعليٰ معيار جي پاڻيءَ ڏانهن اشارو آهي. ليبل خاص ڪاغذ مان ٺهيل آهي، ۽ تصوير ۽ پيداوار جو نالو ڪانسي رنگ ۾ ٺاهيا ويا آهن. ٻاهرين بوتلبندي دٻايل بيگاس مان ٺهيل آهي، جيڪو ڪمند جي خمير ٿيڻ کان پوءِ بچيل ريشو آهي، هڪ اهڙو مواد جيڪو قدرتي طور تي تحليل ٿي وڃي ٿو. اهو ڊيزائن چيني لوڪ ثقافت ۽ روايتي شراب ٺاهڻ جي طريقن مان اخذ ڪيل آهي.
The Recognition
About the A' Design Award چاندي انعام
East Travel اِيسٽ ٽريول: شراب جي بوتلبندي A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. East Travel اِيسٽ ٽريول: شراب جي بوتلبندي کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. East Travel اِيسٽ ٽريول: شراب جي بوتلبندي هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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