Episode برانڊ تجربو ڊيزائن by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2021
Episode برانڊ تجربو ڊيزائن
by Plus X
Client: Sk D&d Episode
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #119730The Design
About Episode برانڊ تجربو ڊيزائن
ايپيسوڊ هڪ گڏيل رهائشي پليٽ فارم لاءِ برانڊ سڃاڻپ ۽ برانڊ تجربي جو ڊيزائن آهي. هي ڊيزائن سپلائر-مرڪوز بدران استعمال ڪندڙ-مرڪوز آهي، ۽ اهو رهاڪن سان رابطي کي ترجيح ڏئي ٿو. ايپيسوڊ لوگو ۾ چورس مختلف ڪهاڻين کي سمائيندڙ هڪ جاءِ جي نمائندگي ڪري ٿو. لوگو، رنگ، فونٽ ۽ اهم بصري عنصر آن لائين ۽ آف لائين ٽچ پوائنٽس تي لاڳو ڪيا ويا آهن، جن ۾ رهاڪن جا ڪارڊ ۽ ڪمرن جا نمبر شامل آهن. هي نظام مقرر بدران لچڪدار آهي، تنهنڪري هر رهاڪو پنهنجي ذاتي ڪهاڻي سان ڊيزائن کي مڪمل ڪري سگهي ٿو.
The Recognition
About the A' Design Award برونز انعام
Episode برانڊ تجربو ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Episode برانڊ تجربو ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Episode برانڊ تجربو ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Dimensions & Packaging
- Digital Work
- Tags
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Production Technology
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Design Challenge
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Research
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inspiration
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Project Duration
- The project proceeded for 4 months in Seoul, South Korea.
- Operation Flow
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Team Members
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
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