System برانڊ آئيڊينٽٽي ڊيزائن by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

System برانڊ آئيڊينٽٽي ڊيزائن

by Plus X

Client: System

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner
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Colors

The Design

About System برانڊ آئيڊينٽٽي ڊيزائن

سسٽم هڪ برانڊ آئيڊينٽٽي ڊيزائن آهي، جيڪو هڪ اهڙي ڪپڙن جي ليبل لاءِ ٺاهيو ويو آهي، جيڪو هر جنس جي ماڻهن کي خدمت مهيا ڪري ٿو. هيءَ سڃاڻپ ”attitude archive“ يعني رويي جي آرڪائيو جي تصور تي ٻڌل آهي، جنهن کي هڪ اهڙي جاءِ طور بيان ڪيو ويو آهي، جيڪا اسٽائل کان اڳتي ڪيترن ئي لمحن جا رويا محفوظ رکي ٿي. هڪ چورس کي اڌ ۾ ورهائي ٺاهيل ماڊيول هڪ رويي جي نمائندگي ڪري ٿو، ۽ ڪيترائي ماڊيول گڏجي آرڪائيو کي ظاهر ڪن ٿا. هي ماڊيول اشتهارن، ٽيگز، ليبلن ۽ پيڪيجنگ تي لاڳو ڪيو ويو آهي. لوگو کي سفيد فوئل پريس سان ڇاپيو ويو آهي، ۽ نشان کي نفيس نظر لاءِ خاص طور تي اڪريو ويو آهي. بصري ٻولي کي غير جانبدار ۽ صاف رکيو ويو آهي.

The Recognition

About the A' Design Award لوهه انعام

System برانڊ آئيڊينٽٽي ڊيزائن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. System برانڊ آئيڊينٽٽي ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. System برانڊ آئيڊينٽٽي ڊيزائن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Dimensions & Packaging: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Tags: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Production Technology: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Design Challenge: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Research: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Inspiration: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Project Duration: This project proceeded for 8 months in Seoul, South Korea.
Operation Flow: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Team Members: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha