Diablo Black شراب جو ليبل by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Diablo Black شراب جو ليبل
by Ximena Ureta
Client: Concha y Toro
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #119906The Design
About Diablo Black شراب جو ليبل
ڊيابلو بليڪ هڪ شراب جو ليبل آهي جيڪو چليءَ جي مائولي علائقي جي شراب لاءِ ٺاهيو ويو آهي. هي ليبل شيطان کي مرڪزي شخصيت طور پيش ڪري ٿو، جيڪو هڪ اونداهو، پراسرار ۽ نفيس ڪردار ظاهر ڪري ٿو. مخروطي ليبل کي پاڻ چنبڙندڙ اسٽاڪ تي ست خاص رنگن ۾ آفسيٽ پرنٽ ڪيو ويو آهي، ۽ ان کي ميٽ گولڊ فوائل، اسٽيمپنگ ۽ سيٽن يووي وارنش سان مڪمل ڪيو ويو آهي. چمڪندڙ گولڊ فوائل مٿان رنگ ڇاپڻ لاءِ بار بار جاچ جي ضرورت پئي، انهيءَ ڪري چهرو ڪارن، ڳاڙهن ۽ سونهري رنگن جي وچ ۾ سڙيل انداز سان ظاهر ٿئي ٿو. هي ڊيزائن شراب جي روايت کي جديد برانڊ روح سان ملائي ٿو.
The Recognition
About the A' Design Award چاندي انعام
Diablo Black شراب جو ليبل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Diablo Black شراب جو ليبل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Diablo Black شراب جو ليبل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Dimensions & Packaging
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Tags
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Production Technology
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Design Challenge
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Research
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspiration
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Project Duration
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Operation Flow
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Team Members
- Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
- Image Credits
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
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