Day One بنيادي ڪارج: شراب جو ليبل by Ximena Ureta

Day One بنيادي ڪارج: شراب جو ليبل by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2021

Day One بنيادي ڪارج: شراب جو ليبل

by Ximena Ureta

Client: MontGras

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Colors

The Design

About Day One بنيادي ڪارج: شراب جو ليبل

Day One هڪ شراب جي ليبل جو ڊيزائين آهي جيڪو هڪ چلي جي انگورن جي باغ لاءِ ٺاهيو ويو آهي جتي انگور هٿن سان لڻيا وڃن ٿا. هي ليبل اُن لمحي جي نشاندهي ڪري ٿو جڏهن هڪ شراب ٺاهيندڙ لڻائي شروع ڪرڻ جو فيصلو ڪري ٿو، هڪ اهڙو فيصلو جيڪو شراب جي معيار ۽ ڪردار کي شڪل ڏئي ٿو. تصويرڪشي ۾ لڻائي جون قينچيون گلن، انگورن ۽ ول جي پنن جي وچ ۾ ڏيکاريل آهن. هي ڊيزائين مختلف وادين مان پنجن قسمن جي انگورن کي شامل ڪري ٿو. ليبل آفسيٽ ۾ Fasson Cuvee Sable ڪاغذ تي جيڪو 85 گرام في چورس ميٽر آهي، ٽن خاص رنگن، ميٽ سونهري ورق، اسٽيمپنگ ۽ حفاظتي ورنش سان ڇپيل آهن.

The Recognition

About the A' Design Award چاندي انعام

Day One بنيادي ڪارج: شراب جو ليبل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Day One بنيادي ڪارج: شراب جو ليبل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Day One بنيادي ڪارج: شراب جو ليبل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Production Technology: Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
Research: Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Inspiration: Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Project Duration: This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Operation Flow: Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro