FM993 30th سالگره جو لوگو by Baoquan Luo and Zhiwei Lv

FM993 30th سالگره جو لوگو by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2021

FM993 30th سالگره جو لوگو

by Baoquan Luo and Zhiwei Lv

Client: Lance Design

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About FM993 30th سالگره جو لوگو

FM993 30هين ايف ايم 993 ميوزڪ گوانگڊونگ ريڊيو ۽ ٽيليويزن جي 30 هين سالگره جي موقعي تي ٺاهيل هڪ سالگره جو لوگو آهي. ريڊيو سگنل کي مکيه بصري عنصر جي طور تي استعمال ڪيو ويو آهي، ۽ انگ 993 ۽ 30 کي مثبت ۽ منفي شڪلن ذريعي ريڊيو جي نموني ۾ ضم ڪيو ويو آهي. هي ترڪيب آواز جي لهرن، شهابي بارش، سُرن جي لڪيرن (اسٽيوز) ۽ شعاعي آتش بازي مان متاثر ٿي ٺاهي وئي آهي. لوگو خاص طور تي ڌاتُو مان ٺهيل آهي، جڏهن ته ايڪريلڪ به استعمال ٿي سگهي ٿي. اهو نشان سامهون کان ڏسڻ ۾ صاف ۽ واضح آهي، ۽ پاسي کان ڏسڻ تي نيم دائروي، گھڻ-پرتائين اڀاريل (ريليف) شڪل ۾ ظاهر ٿئي ٿو.

The Recognition

About the A' Design Award برونز انعام

FM993 30th سالگره جو لوگو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. FM993 30th سالگره جو لوگو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. FM993 30th سالگره جو لوگو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Dimensions & Packaging: 250*20mm, 50*50mm, 120*80mm
Tags: Visual communication design, logo design, radio station, music, meteor, airwaves
Production Technology: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Design Challenge: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Research: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Inspiration: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Project Duration: The design of the work started in November 2020 and was officially put into use in January 2021.
Operation Flow: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Team Members: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng