Daejeon Bruce Rice Cake Redesign رائيس ڪيڪ پيڪيجنگ by Choulsoon Park

Daejeon Bruce Rice Cake Redesign رائيس ڪيڪ پيڪيجنگ by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2021

Daejeon Bruce Rice Cake Redesign رائيس ڪيڪ پيڪيجنگ

by Choulsoon Park

Client: Soongraphic

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign رائيس ڪيڪ پيڪيجنگ

ڊيجن بروس رائيس ڪيڪ ريڊيزائن هڪ پيڪيجنگ ڊزائن آهي، جيڪا ڊيجن واري علائقي ۾ هڪ ڪنفيڪشنري ڪمپني پاران وڪرو ڪيل رائيس ڪيڪ پراڊڪٽ لاءِ تيار ڪئي وئي آهي. پيڪيجنگ تي ڊيجن جي نون اهم مشهور هنڌن جا گرافڪس ڇاپيل آهن، جنهن سبب خريدار پراڊڪٽ سان گڏوگڏ مقامي سياحت جي معلومات پڻ حاصل ڪن ٿا. هي رينج ذائقي جي لحاظ کان ٽن سيريز ۾ ورهايل آهي، ۽ هر سيريز پنهنجي بنيادي جزي جو قدرتي رنگ استعمال ڪري ذائقو ظاهر ڪري ٿي. پراڊڪٽ جا نالا ڪورين ۽ انگريزي ٻنهي ٻولين ۾ لکيل آهن. ٿلهو ڪاغذ استعمال ڪيو ويو آهي، جنهن ڪري پيڪيج سڌو بيهي سگهي ٿو يا سپاٽ رکي سگهجي ٿو ۽ آسانيءَ سان خراب نه ٿيندو آهي.

The Recognition

About the A' Design Award برونز انعام

Daejeon Bruce Rice Cake Redesign رائيس ڪيڪ پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Daejeon Bruce Rice Cake Redesign رائيس ڪيڪ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Daejeon Bruce Rice Cake Redesign رائيس ڪيڪ پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual