Soda Grocery کاڌي جي پيکنگ by Lan Shenfan and Xu Jingwen

Soda Grocery کاڌي جي پيکنگ by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

Soda Grocery کاڌي جي پيکنگ

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About Soda Grocery کاڌي جي پيکنگ

سوڊا گروسري ميڪاؤ ۾ سياحن کي وڪرو ٿيندڙ يادگار کاڌي جي شين لاءِ ٺاهيل پيڪنگ ڊزائين آهي. ڊزائين جي ٻولي ويهين صدي دوران ميڪاؤ ۾ ٺهيل پٽاخن (فائرڪريڪر) جي پيڪنگ مان ورتل آهي. تاريخي پيڪنگ مان ورتل چار عورتن جون تصويرون ازسرنو جديد الوسٽريشن جي روپ ۾ ٺاهيون ويون آهن ۽ گھاٽن رنگن ۾ ڇپيون ويون آهن. چار کاڌي جون پيڪنگون انهن الوسٽريشن کي پيش ڪن ٿيون، ۽ هر بڪس جي ماپ 185 کان 145 کان 55 ملي ميٽر آهي. ڇپيل لپيٽ جو ڪاغذ ۽ اندريان ليبل ايمبوسنگ، الٽراوائيليٽ ڪوٽنگ، برونزنگ ۽ ڊائي ڪٽنگ سان مڪمل ڪيا ويا آهن. ڊزائين جديد ذوق سان ملندي به علائقائي خاصيت کي برقرار رکي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Soda Grocery کاڌي جي پيکنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Soda Grocery کاڌي جي پيکنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Soda Grocery کاڌي جي پيکنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu