Thirty Years Anniversary برانڊ سڃاڻپ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2021
Thirty Years Anniversary برانڊ سڃاڻپ
Client: Salvita Design
A' Design Award لوهه انعام Winner in گرافڪ Category
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- Verified Award Winner
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The Design
About Thirty Years Anniversary برانڊ سڃاڻپ
ٽيهه سالن جي سالگرہ اهو برانڊ سڃاڻپ آهي، جيڪو لٿوانيا ۽ جرمني جي وچ ۾ بحال ٿيل سفارتي تعلقات جي ٽيهن سالن جي ياد ملهائڻ لاءِ تخليق ڪيو ويو آهي. علامت (ايمبلم) عدد ٽيهه کي نمايان ڪري ٿي ۽ ٻنهي انگن کي هر ملڪ جي پرچم جي رنگن سان ملائي ٿي. وڏن استعمالن ۾ صفر کي ڪٽيو وڃي ٿو، جنهن ڪري ترتيب صاف رهي ٿي، متن پڙهڻ لائق رهي ٿو ۽ شڪل هڪ گرافڪ عنصر جي طور تي ڪم ڪري ٿي. هڪ مگ تي، هينڊل ڪٽيل صفر کي مڪمل ڪري ٿو. سفيد پس منظر تي رنگين نشان نظرآمد کي بهتر بڻائين ٿا. اِها سڃاڻپ سرڪاري تقريبات ۽ رابطي کي فريم ڪري ٿي.
The Recognition
About the A' Design Award لوهه انعام
Thirty Years Anniversary برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Thirty Years Anniversary برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Thirty Years Anniversary برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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