Public Health Beyond Borders بصري سڃاڻپ پروگرام by Yoske Mitsui

Public Health Beyond Borders بصري سڃاڻپ پروگرام by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

Public Health Beyond Borders بصري سڃاڻپ پروگرام

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders بصري سڃاڻپ پروگرام

پبلڪ هيلٿ بيانڊ بارڊرز هڪ بصري سڃاڻپ پروگرام آهي، جيڪو شاگردن ۽ استادن جي هڪ گروهه لاءِ ٺاهيو ويو آهي، جيڪي شراڪت دار برادرين ۾ صحت جي ضرورتن کي پورو ڪن ٿا. هن نشان ۾ پنج رنگ استعمال ڪيا ويا آهن. سائو ۽ نيرو رنگ هڪ عالمي نقطه نظر ظاهر ڪن ٿا، جڏهن ته ڳاڙهو، پيلو ۽ ڪارو رنگ يونيورسٽي آف ميري لينڊ جي بنيادي چئپٽر جي شروعات ڏانهن اشارو ڪن ٿا. مرڪز ۾ هڪ دائرو اتحاد ۽ شراڪت جي نمائندگي ڪري ٿو. ورڊ مارڪ کي يونيورسٽي جي بنيادي ٽائيپ فيسز سان ملايو ويو آهي. لوگو سادو، اسڪيل ٿيڻ جوڳو ۽ ماڊيولر آهي، ۽ اهو هڪ رنگ ۾ ۽ پرنٽ ۽ ڊجيٽل ميڊيا ۾ ڪيترن ئي سائيزن ۾ ڪم ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Public Health Beyond Borders بصري سڃاڻپ پروگرام A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Public Health Beyond Borders بصري سڃاڻپ پروگرام کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Public Health Beyond Borders بصري سڃاڻپ پروگرام جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.