Irrational Slice معلوماتي بصريت by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2021
Irrational Slice معلوماتي بصريت
by Lu Zhao, Ruhe Zhang and Qi Wang
A' Design Award برونز انعام Winner in گرافڪ Category
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- Verified Award Winner
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The Design
About Irrational Slice معلوماتي بصريت
اِرشنل سلائيس هڪ معلوماتي بصريت پروجيڪٽ آهي، جيڪو ٽن طرفي (ٿري ڊائمينشنل) خلا ۾ تحقيقي ڊيٽا کي پيش ڪري ٿو. هي ڊيٽا هڪ اِدراڪي (cognitive) تجربي مان ورتل آهي، جنهن ۾ انسان ۽ مشين جي فيصلي سازيءَ جو پاڻ ۾ مقابلو ڪيو ويو آهي. ٽن طرفي ماڊل کي دماغي نيورانز جي جوڙجڪ جي حوالي سان تخليق ڪيو ويو آهي. ايگمينٽيڊ ريئلٽي سافٽ ويئر جي مدد سان جڏهن ڇاپيل پوسٽر کي اسڪين ڪيو ويندو آهي ته ماڊل ظاهر ٿي پوندو آهي. ڏسندڙ پنهنجي آڱر جي مدد سان ماڊل کي گھمائي سگهن ٿا ۽ زوم اِن يا آئوٽ ڪري مختلف زاويلن مان معلومات پڙهي سگهن ٿا. هن پروجيڪٽ جو مقصد معلومات کي پرکڻ ۽ منتقل ڪرڻ جي نئين طريقن کي ڳولڻ آهي.
The Recognition
About the A' Design Award برونز انعام
Irrational Slice معلوماتي بصريت A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Irrational Slice معلوماتي بصريت کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Irrational Slice معلوماتي بصريت ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- Tags
- Information Design, Information Visualization, AR, 3D, Poster
- Production Technology
- Multimedia
- Design Challenge
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- Research
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- Inspiration
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- Project Duration
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- Operation Flow
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- Team Members
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
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