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Duxiaoxiao بنيادي ڪارج: مصنوعي ذهانت ڊجيٽل مددگار by Baidu Meux - Dou Shen and Yujie Shi

Duxiaoxiao بنيادي ڪارج: مصنوعي ذهانت ڊجيٽل مددگار by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in انٽرفيس، تعامل ۽ صارف تجربو ڊيزائن Competition Category.


چانديانٽرفيس· 2021

Duxiaoxiao بنيادي ڪارج: مصنوعي ذهانت ڊجيٽل مددگار

by Baidu Meux - Dou Shen and Yujie Shi

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award چاندي انعام Winner in انٽرفيس Category

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The Design

About Duxiaoxiao بنيادي ڪارج: مصنوعي ذهانت ڊجيٽل مددگار

Duxiaoxiao هڪ مصنوعي ذهانت وارو ڊجيٽل مددگار آهي، جنهن جي ظاهري صورت هڪ ورچوئل انسان جهڙي آهي. Duxiaoxiao صارفن سان آواز، چهري جي تاثرات ۽ جسماني حرڪتن ذريعي رابطو ڪري ٿو، جنهن ۾ آواز ۽ بصري موٽ کي گڏي ٿو. جواب ۽ معلومات Android ۽ iOS موبائل ڊوائيسن لاءِ ٺاهيل جوابدهه انٽرفيسز تي پيش ڪيا وڃن ٿا. مسلسل ڳالهه ٻولهه ذريعي، هي مددگار مختلف شخصيتون پيدا ڪري ٿو ۽ صارفن جي پسند سکي ٿو. هي ڊيزائن منظم معلومات جي حاصلات کي سهارو ڏئي ٿو ۽ صارفن کي سنگت جو احساس فراهم ڪري ٿو.

The Recognition

About the A' Design Award چاندي انعام

Duxiaoxiao بنيادي ڪارج: مصنوعي ذهانت ڊجيٽل مددگار A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Duxiaoxiao بنيادي ڪارج: مصنوعي ذهانت ڊجيٽل مددگار کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Duxiaoxiao بنيادي ڪارج: مصنوعي ذهانت ڊجيٽل مددگار هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
Dimensions & Packaging
Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
Tags
AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
Production Technology
We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
Design Challenge
One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
Research
We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
Inspiration
Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
Project Duration
The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
Operation Flow
Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
Patents
patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184
Team Members
Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
Image Credits
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020

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