Yoyic Huojunpaopao مشروب بوتل پيڪيجنگ by Tingting Wang

Yoyic Huojunpaopao مشروب بوتل پيڪيجنگ by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2021

Yoyic Huojunpaopao مشروب بوتل پيڪيجنگ

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Yoyic Huojunpaopao مشروب بوتل پيڪيجنگ

يويِڪ هوجُن پاؤپاؤ هڪ بوتل پيڪيج آهي، جيڪو زنده پروبايوٽڪس رکندڙ چمڪندڙ (اسپارڪلنگ) مشروب لاءِ ٺاهيو ويو آهي. هي مشروب چمڪندڙ لئڪٽڪ ايسڊ بيڪٽيريا کي زنده پروبايوٽڪس سان گڏي ٿو، جنهن ۾ کنڊ گهٽ ۽ چرٻي بلڪل ناهي. بوتل اعليٰ شفاف PET مان ٺاهي وئي آهي، جيڪا شيشي جهڙي بناوت پيش ڪري ٿي، هلڪي ۽ سنهي شڪل سان گڏ 388 ملي لیٽر گنجائش رکي ٿي. ليبل ۾ هڪ جامع چيني خطاطي وارو اکر ۽ بلبل جي شڪل واريون تصويرون استعمال ڪيون ويون آهن، جيڪي زندگي جي جوش ۽ توانائي جو اظهار ڪن ٿيون. ڊزائن جو مقصد ذائقي ۽ صحت ٻنهي کي پيش ڪرڻ آهي. هي بوتل ڪوونيئنس اسٽورن ۾ ڪولڊ چين حالتن هيٺ وڪري لاءِ رکي وڃي ٿي ته جيئن پروبايوٽڪس فعال رهن.

The Recognition

About the A' Design Award برونز انعام

Yoyic Huojunpaopao مشروب بوتل پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Yoyic Huojunpaopao مشروب بوتل پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Yoyic Huojunpaopao مشروب بوتل پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .