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Same But Different آرٽ اسٿاليشن by Asya Demidova

Same But Different آرٽ اسٿاليشن by Asya Demidova is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in لطيف فنون ۽ آرٽ تنصيب ڊيزائن Competition Category.


لوههلطيف فن· 2021

Same But Different آرٽ اسٿاليشن

by Asya Demidova

Client: Asya Demidova

A' Design Award لوهه انعام Winner in لطيف فن Category

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Verified Award Winner

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Colors

The Design

About Same But Different آرٽ اسٿاليشن

ساڳيو پر مختلف هڪ آرٽ اسٿاليشن آهي، جيڪا خوشبوءَ کي هڪ جسماني روپ ۾ تبديل ڪري ٿي. هيءَ ڪاوش آئسومرز تي ٻڌل آهي، جيڪي اهڙا مرڪب آهن جن جو ڪيميائي فارمولا ساڳيو هوندو آهي، پر انهن ۾ ائٽمن جي ترتيب مختلف هوندي آهي، ۽ اهڙيءَ طرح اهي ٻه مختلف خوشبوئون کڻي سگهن ٿا. هر مجسمو ٻن لاڳاپيل خوشبوين کي پاڻ ۾ سانڍي ٿو ۽ انهن جي ماليڪيولر شڪلين کي هڪ روپ ۾ ملائي ٿو. اهي شڪليون 3D پرنٽ ڪيل آهن ۽ صنعتي ايئر برش سان لڳايل هولوگرافڪ پينٽ جي ڪيترن ئي پرتن سان ڍڪيل آهن. اندروني خانا، جن ۾ جذب ڪندڙ مواد موجود آهي، خوشبوين کي محفوظ رکن ٿا، جيڪي پتلين نلين ذريعي ٻاهر پکڙجن ٿيون. سياح هر ٽڪري کي هٿ ۾ کڻي ان جي خوشبوءِ محسوس ڪري سگهن ٿا.

The Recognition

About the A' Design Award لوهه انعام

Same But Different آرٽ اسٿاليشن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Same But Different آرٽ اسٿاليشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Same But Different آرٽ اسٿاليشن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
Dimensions & Packaging
The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
Tags
smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
Production Technology
The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
Design Challenge
The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
Research
There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
Inspiration
The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
Project Duration
The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
Operation Flow
People can smell and grab the sculptures to experience them from different angles.
Team Members
Art Direction & Design – Asya Demidova

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