Baltija Chocolate Collection بنيادي ڪارج: مٺاين جي پيڪيجنگ by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Baltija Chocolate Collection بنيادي ڪارج: مٺاين جي پيڪيجنگ
by Bold Brands
Client: Bold Brands
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #122959The Design
About Baltija Chocolate Collection بنيادي ڪارج: مٺاين جي پيڪيجنگ
بالٽيجا هڪ پيڪيجنگ سيريز آهي جيڪا بالٽڪ خطي ۾ وڪرو ٿيندڙ چاڪليٽ ڪليڪشن لاءِ آهي. هي نالو لٿوانيائي ٻوليءَ جي انهيءَ لفظ مان ورتل آهي جنهن جو مطلب بالٽڪ سمنڊ آهي، جنهن هن ڊيزائن کي متاثر ڪيو. هڪ لائيٽ هائوس ۽ سمنڊ جو منظر ڪلاسڪ وڪٽورين انداز ۾ اُڪريل آهي، جن ۾ لهرائتيون شڪليون آهن جيڪي پاڻيءَ جي حرڪت جو اشارو ڏين ٿيون. ڪوبه قومي نشان استعمال نه ڪيو ويو آهي، ان ڪري هيءَ پيڪيجنگ ڪنهن هڪ ملڪ بجاءِ سڄي خطي جي نمائندگي ڪري ٿي. هڪ گهرو سائو نيرو رنگ کيس هڪ شاندار روپ عطا ڪري ٿو. دٻا ۽ لفافا ڪاغذ مان ٺهيل آهن، آفسيٽ ذريعي ڇپيل آهن، ۽ ميٽ وارنش ۽ ٽامي جي ورق جي تفصيلن سان مڪمل ٿيل آهن.
The Recognition
About the A' Design Award چاندي انعام
Baltija Chocolate Collection بنيادي ڪارج: مٺاين جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Baltija Chocolate Collection بنيادي ڪارج: مٺاين جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Baltija Chocolate Collection بنيادي ڪارج: مٺاين جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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