PepsiCo Foundation سڃاڻپ وارو نظام by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2021
PepsiCo Foundation سڃاڻپ وارو نظام
Client: PepsiCo International Mexico
A' Design Award چاندي انعام Winner in گرافڪ Category
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The Design
About PepsiCo Foundation سڃاڻپ وارو نظام
پيپسي ڪو فائونڊيشن هڪ سڃاڻپ وارو نظام آهي جيڪو هڪ غير منافعي تنظيم لاءِ تخليق ڪيو ويو، جيڪا ميڪسيڪو ۽ لاطيني آمريڪا ۾ ڪميونٽيز جي مدد ڪري ٿي. هي ڊيزائن هڪ ڪارپوريٽ بصري ٻولي کي وڌيڪ انساني ٻولي سان مٽائي ٿو. آرڪيٽائپل شڪليون فائونڊيشن جي ٽن مکيه ٿنڀن جي نمائندگي ڪن ٿيون. هڪ ماڊيولر نظام ۾، اهي شڪليون گڏ ٿي ۽ وڌي ڪري نمونا ۽ ساخت (ٽيڪسچر) ٺاهين ٿيون. هڪ جاميٽري ٽائيپ فيس، هڪ چمڪدار رنگن جو مجموعو، هڪ فوٽوگرافي جو انداز ۽ هڪ اِلسٽريشن جو انداز هن سڃاڻپ کي مڪمل ڪن ٿا. هي نظام هڪ ڊجيٽل برانڊ بُڪ تي ۽ ايونٽ جي مواد جهڙوڪ قميصن، ٿيلهين ۽ ٽوپين تي لاڳو ڪيو ويو آهي.
The Recognition
About the A' Design Award چاندي انعام
PepsiCo Foundation سڃاڻپ وارو نظام A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. PepsiCo Foundation سڃاڻپ وارو نظام کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. PepsiCo Foundation سڃاڻپ وارو نظام هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- Dimensions & Packaging
- There are not packaging deliveries
- Tags
- PepsiCo, Foundation, identity, system, strong, consistency
- Production Technology
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- Design Challenge
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- Research
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- Inspiration
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- Project Duration
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- Operation Flow
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- Patents
- Copyrights: PepsiCo International Mexico
- Team Members
- Innovation Design Center LATAM
- Image Credits
- All Images: Design Innovation Center LATAM
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