Pepsi Culture محدود ايڊيشن مشروب واري دٻي جو سلسلو by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2021
Pepsi Culture محدود ايڊيشن مشروب واري دٻي جو سلسلو
Client: Pepsi
A' Design Award سون انعام Winner in پيڪيجنگ Category
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The Design
About Pepsi Culture محدود ايڊيشن مشروب واري دٻي جو سلسلو
پيپسي ڪلچر ميڪسيڪو ۾ هڪ سافٽ ڊرنڪ برانڊ لاءِ ٺاهيل محدود ايڊيشن دٻين جو سلسلو آهي. هي سلسلو ڇهن گڏ ڪرڻ جوڳين دٻين تي مشتمل آهي، ۽ هر دٻي ميڪسيڪو جي هڪ شهر جي نمائندگي ڪري ٿي. مقامي ڪهاڻين، روايتن ۽ فني حوالن کي اهڙن تصويري نمونن ۾ تبديل ڪيو ويو آهي جيڪي پراڻن ثقافتي علامتن کي جديد ڊيزائن جي انداز سان ملائين ٿا. هر دٻي ايليومينيم مان ٺهيل آهي، جنهن ۾ 12 اونس گنجائش آهي ۽ ان کي هاءِ ڊيفينيشن آفسيٽ پرنٽنگ سان مڪمل ڪيو ويو آهي. دٻيون الڳ الڳ وڪرو ٿين ٿيون ۽ گڏجي هڪ اهڙو سلسلو ٺاهين ٿيون جيڪو علائقائي تنوع جي عڪاسي ڪري ٿو.
The Recognition
About the A' Design Award سون انعام
Pepsi Culture محدود ايڊيشن مشروب واري دٻي جو سلسلو A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Pepsi Culture محدود ايڊيشن مشروب واري دٻي جو سلسلو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Pepsi Culture محدود ايڊيشن مشروب واري دٻي جو سلسلو شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Team Members
- PepsiCo Design Latin America
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
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