Firefly Songling Volunteer برانڊ سڃاڻپ by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2021
Firefly Songling Volunteer برانڊ سڃاڻپ
Client: Firefly Songling Volunteer
A' Design Award برونز انعام Winner in گرافڪ Category
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- Verified Award Winner
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The Design
About Firefly Songling Volunteer برانڊ سڃاڻپ
فائر فلائي سونگ لنگ رضاڪار هڪ برانڊ سڃاڻپ آهي، جيڪا چين جي شهر سوچو ۾ ووجيانگ جي سونگ لنگ سب ڊسٽرڪٽ لاءِ هڪ رضاڪار خدمتي تنظيم واسطي ٺاهي وئي آهي. لوگو کليل پرن سان هڪ فائر فلائي (جونهن) جي شبيھ تي ٻڌل آهي، جيڪا مقامي ماحولياتي ماحول ۽ انهن رضاڪارن ڏانهن اشارو ڪري ٿي، جيڪي خاموش ڪوششن ذريعي روشني بخشين ٿا. سادي ۽ جديد شڪل جو مقصد نوجوانن کي متوجه ڪرڻ آهي. هيءَ سڃاڻپ پيشه ورانه ڇپائي، ڪشيدائي (ايمبرائيڊري) ۽ هاٽ اسٽيمپنگ ذريعي لاڳو ڪئي وئي آهي. هن ڊزائن رضاڪار ٽيم کي هڪ اهڙي شعبي ۾ هڪ منفرد سڃاڻپ عطا ڪئي آهي، جتي ڪيتريون ئي تنظيمون هڪجهڙيون علامتون استعمال ڪن ٿيون.
The Recognition
About the A' Design Award برونز انعام
Firefly Songling Volunteer برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Firefly Songling Volunteer برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Firefly Songling Volunteer برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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