Tsarsky Reserve ڪاغذ جي پيڪنگنگ by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2021
Tsarsky Reserve ڪاغذ جي پيڪنگنگ
Client: Tsarsky Reserve
A' Design Award برونز انعام Winner in پيڪيجنگ Category
- 12,095
- Verified Award Winner
- Verify Award Status for #123199
The Design
About Tsarsky Reserve ڪاغذ جي پيڪنگنگ
منجمد نيم تيار ڪيل شين جي پيڪيج جو مقصد هڪ برانڊ جي هڪ دلڪش تصوير ٺاهڻ آهي جيڪا پليٽ تي کاڌي جي روايتي بصري کان پاسو ڪندي. نموني جي بنياد تي حل چونڊيو ويو آهي جيڪو هڪ صارف جي اکين کي اڳ ۾ ئي کاڌي مان لطف اندوز ڪري ٿو. رنگ جيڪي ظاھر ڪرڻ لاء استعمال ڪيا ويا آھن، يقيني طور تي سڃاتل آھن لائن جي ٻين کاڌي جي ڊيزائن جي وچ ۾. ان کان علاوه، هن ڊزائن ۾ فارمن جي سادگي معاصر انداز کي بيان ڪري ٿي ۽ گڏوگڏ عالمگيريت جي خيال کي نمايان ڪري ٿو. نتيجي طور، هي ڊزائن مختلف ناظرین لاء پسند ڪرڻ آسان بڻائي ٿو
The Recognition
About the A' Design Award برونز انعام
Tsarsky Reserve ڪاغذ جي پيڪنگنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Tsarsky Reserve ڪاغذ جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Tsarsky Reserve ڪاغذ جي پيڪنگنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Dimensions & Packaging
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Tags
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Production Technology
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Design Challenge
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Research
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Inspiration
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Project Duration
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Operation Flow
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Patents
- Trademark 2021. Trademark Holder NESANS Company
- Team Members
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Image Credits
- All of the separate images are given by client
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
