Bel Gusto بنيادي ڪم: پاستا جي پيڪنگ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Bel Gusto بنيادي ڪم: پاستا جي پيڪنگ
Client: Sot F&d
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
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About Bel Gusto بنيادي ڪم: پاستا جي پيڪنگ
بيل گوسٽو ڊُرم ڪڻڪ مان ٺهيل تازي پاستا جي هڪ لائين لاءِ پيڪنگ ڊيزائن آهي. پيڪنگ کي اٽلي مان موڪليل ڊاڪ جي پارسل جي نموني سٽيل ڪيو ويو آهي. ٽپال جون ٽڪليون، ٽپال جون مهرون، اطالوي تاريخي هنڌن جا هٿ سان ٺهيل چٽ ۽ ڪرافٽ پيپر جي نقل استعمال ڪيا ويا آهن. هڪ ڏسڻ واري دري خريدار کي خريداري کان اڳ دٻي اندر پاستا ڏسڻ جي اجازت ڏئي ٿي. هڪ ئي سيچوريشن ۽ روشنيءَ جون رنگين ليڪون لائين اندر مختلف پاستا جي شڪلين کي جدا ڪن ٿيون. پيڪيجز پي اِي ٽي فلم تي چونڊيل ورنش سان ڇپيل آهن.
The Recognition
About the A' Design Award چاندي انعام
Bel Gusto بنيادي ڪم: پاستا جي پيڪنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Bel Gusto بنيادي ڪم: پاستا جي پيڪنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Bel Gusto بنيادي ڪم: پاستا جي پيڪنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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