Wink Lashes پيڪيجنگ ڊيزائن by Olga Takhtarova

Wink Lashes پيڪيجنگ ڊيزائن by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.

سونپيڪيجنگ· 2021

Wink Lashes پيڪيجنگ ڊيزائن

by Olga Takhtarova

Client: Sot B&d

A' Design Award سون انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Wink Lashes پيڪيجنگ ڊيزائن

ونڪ ليشز (Wink Lashes) پيشه ورانه مصنوعي اکين جي پنبڻين جي ايڪسٽينشن پراڊڪٽس لاءِ هڪ پيڪيجنگ ڊيزائن سيريز آهي. هن رينج ۾ جيل ۽ ڪريم ريموور، پرائمر، گلو ايڪسيليريٽر، گلوز، هڪ مقناطيسي دٻو ۽ ليش باڪس شامل آهن. هڪ اسٽائلائيزڊ اک مکيه گرافڪ علامت آهي، جيڪا سڌي طرح پراڊڪٽس جو مقصد ظاهر ڪري ٿي. هر پراڊڪٽ تي پنهنجي مخصوص علامت پڻ موجود آهي، جنهن ڪري شيون آساني سان هڪ ٻئي کان الڳ سڃاڻي سگهجن ٿيون. گهرو گريفائيٽ، گهرو ڪورل ۽ اڇو رنگ پيليٽ ٺاهين ٿا. پيڪيجز ڪارڊ بورڊ ۽ پلاسٽڪ مان ٺهيل آهن، جن تي فوائل اسٽيمپنگ ڪيل آهي.

The Recognition

About the A' Design Award سون انعام

Wink Lashes پيڪيجنگ ڊيزائن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Wink Lashes پيڪيجنگ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Wink Lashes پيڪيجنگ ڊيزائن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.