Evershine پيداوار جي پيڪنگ by Wanling Yan

Evershine پيداوار جي پيڪنگ by Wanling Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2021

Evershine پيداوار جي پيڪنگ

by Wanling Yan

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Evershine پيداوار جي پيڪنگ

ايورشائن هڪ پيڪنگ ڊزائن آهي جيڪا ڪپڙاڌوئڻ دوران استعمال ٿيندڙ خوشبودار بوسٽر لاءِ ٺاهي وئي آهي. بوتل جو شڪل هڪ لباس جهڙو رکيو ويو آهي، جيڪو خانداني ڪپڙن جي سنڀال ۽ خيال رکڻ ڏانهن اشارو ڪري ٿو. سفيد سطح ۽ سادو ڊزائن پهرين نظر ۾ ئي پيداوار جو مقصد واضح ڪري ڇڏين ٿا، جيڪو نوجوان گھراڻن جي پسند سان مطابقت رکي ٿو. ڪنٽينر هاءِ ڊينسٽي پولي ايٿيلين مان ٺهيل آهي، جيڪو هوا بند ۽ غير شفاف آهي، ان ڪري خوشبوءِ جي بخارات بڻجڻ کي محدود ڪري ٿو ۽ شيلف لائيف کي وڌائي ٿو. ڍَڪڻُ (cap) پڻ لڳ ڀڳ 15 گرام جي ماپ لاءِ ماپيندڙ ڪپ (measuring cup) طور ڪم ڏئي ٿو. چار مختلف خوشبوئن کي بيڊز، ربن ۽ لکت جي هم رنگ ذريعي الڳ الڳ سڃاتو ويو آهي.

The Recognition

About the A' Design Award برونز انعام

Evershine پيداوار جي پيڪنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Evershine پيداوار جي پيڪنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Evershine پيداوار جي پيڪنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimensions & Packaging: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Tags: Laundry companion, fragrance beads, personal care, environmental protection, simple
Production Technology: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Design Challenge: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Research: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiration: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Project Duration: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Operation Flow: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Team Members: He Xiao
WanLing Yan