Dodoshine برانڊ سڃاڻپ by Xu Chen and Rong Zhang

Dodoshine برانڊ سڃاڻپ by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2021

Dodoshine برانڊ سڃاڻپ

by Xu Chen and Rong Zhang

Client: Dodoshine

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine برانڊ سڃاڻپ

ڊوڊوشائن (Dodoshine) هڪ برانڊ سڃاڻپ آهي، جيڪا هڪ اليڪٽرڪ اپلائنس برانڊ لاءِ ٺاهي وئي آهي، جيڪو الٽرا وائلٽ جراثيم ناس ڪرڻ واري ٽيڪنالاجي استعمال ڪري ٿو. هي نالو چيني رواج جو حوالو ڏئي ٿو، جنهن ۾ شين کي سج جي روشني ۾ رکيو ويندو آهي ته جيئن جراثيم ناس ٿي وڃن، جيڪا هڪ صحتمند طرزِ زندگي ۽ الٽرا وائلٽ ٽيڪنالاجي، ٻنهي سان لاڳاپيل عمل آهي. لوگو ٽائپ هڪ بولڊ سانس سيرف ٽائپ فيس تي ٻڌل آهي، جنهن ۾ سيرف جا اضافي تفصيل شامل ڪيا ويا آهن، جيڪي عام طور تي فيشن برانڊز پاران استعمال ڪيا ويندا آهن. هي ميلاپ برانڊ کي هڪ روشن ۽ ٿورو فيشني تاثر بخشي ٿو. لوگو ٽائپ کي پراڊڪٽس ۽ مارڪيٽنگ مواد تي گهٽ ۾ گهٽ 34 کان 10 ملي ميٽر جي ماپ ۾ ڇاپي سگهجي ٿو.

The Recognition

About the A' Design Award برونز انعام

Dodoshine برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Dodoshine برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Dodoshine برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu