Qin پوسٽر سيريز by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2021

Qin پوسٽر سيريز

by Kaidi Mao

Client: Kaidi Mao

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Qin پوسٽر سيريز

قن (Qin) هڪ پوسٽر سيريز آهي جيڪا چيني منظرنگاري (لينڊسڪيپ پينٽنگ) جي روايت کي ڊجيٽل ميڊيا ذريعي نئين انداز ۾ پيش ڪري ٿي. قن نالو هڪ چيني لفظ مان ورتل آهي، جنهن جي معنيٰ آهي رسڻ يا اندر تائين پهچڻ، ۽ ان جو لکيل اکر پاڻي ۽ دل جي نشانين کي گڏ ڪري ٿو. تصويرون فوٽوگرافس جي صورت ۾ شروع ٿين ٿيون ۽ پوءِ انهن کي ڊجيٽل اوزارن جهڙوڪ فوٽوشاپ، سينيما 4D ۽ پروڪريئيٽ سان تيار ڪيو وڃي ٿو. هي سيريز ٻن سائيزن ۾ تيار ڪئي وئي آهي ۽ ان کي پرنٽ يا اسڪرين تي، گيلري يا گهر ۾ ڏيکاريو وڃي سگهي ٿو. ان جو مقصد آهي ته توائسٽ (Taoist) نظرئي فطرت کي بين الاقوامي سامعين لاءِ اظهار ڪجي.

The Recognition

About the A' Design Award برونز انعام

Qin پوسٽر سيريز A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Qin پوسٽر سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Qin پوسٽر سيريز ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags: Art, poster, Taoism, culture, landscape, painting
Production Technology: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration: The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.