Epic Fail فوٽوگرافي سيريز by Greg Barth is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in فوٽوگرافي ۽ تصويري ترميم ڊيزائن Competition Category.

چانديفوٽوگرافي· 2021

Epic Fail فوٽوگرافي سيريز

by Greg Barth

A' Design Award چاندي انعام Winner in فوٽوگرافي Category

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Verified Award Winner

Verify Award Status for #125018

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Colors

The Design

About Epic Fail فوٽوگرافي سيريز

2016 جي سياسي واقعن کان متاثر ٿي، هي سلسلو سوشل ميڊيا جي دور ۾ اسان جي تصور ۽ حقيقت جي وچ ۾ اختلاف جو مشاهدو ڪري ٿو ۽ خبرن جي فيڊ کي پورو ڪري ٿو. مقصد اهو سوال ڪرڻ هو ته ڪيئن اسان جي ماديت کي اسان جي راين ۽ فيصلن سان خراب ڪري سگهجي ٿو، جين پال سارتر جي "Nausea" جي وجودي وهڪرن کي استعمال ڪندي.

The Recognition

About the A' Design Award چاندي انعام

Epic Fail فوٽوگرافي سيريز A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Epic Fail فوٽوگرافي سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Epic Fail فوٽوگرافي سيريز هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.

The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
Dimensions & Packaging: Photography dimensions for all pictures are: 5457 x 3637 pixels
Tags: photography, surreal, hand made, colours, technology
Production Technology: wood, printed lycra, 3d printed plaster, high density foam, plexiglass.

With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
Design Challenge: The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
Inspiration: This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.

I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
Project Duration: The project started in October 2017 and finished in December 2017
Patents: "Copyrights belong to Greg Barth, 2017."
Team Members: Assistant Photographer: Morgan Hill Murphy.

Models: Mathilde Steullet, Jahvel Hall.

Set Build: Will Vincent, Brin Frost, Mathilde Steuillet
Image Credits: Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Video credits:

Created and Directed by : Greg Barth

Written by : Greg Barth & Joe Hampson

Starring : Jahvel Hall, Mathilde Steuillet

Voiced by : Lolly Adefope, David Elms, baker terry

Director of Photography: Pau Munoz

Music & Sound design : Nookaad Productions

Graphic design : Futurneue

Art Director : Will Vincent

Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent

Editing : Greg Barth & Alex Da Cunha

Post Production : Phillipe Medina, Greg Barth

Colour Grade : Jessica Vile @ Framestore

Colour producer : Chris Anthony @ Frametore