Ricardo Filipe Lopes da Silva طرفان Smartmoov بنيادي ڪارڪردگي: برانڊ سڃاڻپ انتهائي معتبر 2023 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
لوههگرافڪ· 2023
Smartmoov بنيادي ڪارڪردگي: برانڊ سڃاڻپ
Ricardo Filipe Lopes da Silva طرفان
ڪلائنٽ: Smartmoov
گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #126213 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Smartmoov بنيادي ڪارڪردگي: برانڊ سڃاڻپ بابت
ڪتاب جو متن: هن ڪاروباري ماڊل جا مکيه فائدا هلندڙ صلاحيت ۽ ڪاروبار جي مرضي مطابق تبديلي آهن. ڪاروباري شخص پنهنجي ڪاروبار کي وڌيڪ لچڪدار ۽ هلندڙ حل ۾ ڍالي سگهي ٿو، اهڙي طرح مارڪيٽ ۾ پنهنجي ڪاروبار جي پهچ کي وڌائي سگهي ٿو. برانڊ انهن قدرن کي هڪ متضاد بصري نظام ذريعي متحرڪ ۽ مستقبل ساز انداز ۾ پيش ڪري ٿو، جيڪو مقصدي سامعين کي متاثر ڪرڻ لاءِ ٺاهيو ويو آهي.
سڃاڻپ
A' Design Award لوهه انعام بابت
Smartmoov بنيادي ڪارڪردگي: برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Smartmoov بنيادي ڪارڪردگي: برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Smartmoov بنيادي ڪارڪردگي: برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
- ماپ ۽ پيڪيجنگ
- For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
- ٽيگ
- shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
- پيداواري ٽيڪنالاجي
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
- ڊزائين چيلينج
- Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
- تحقيق
- The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
- الهام
- Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity. - منصوبي جو عرصو
- August 2019 to November 2019 in Curitiba, Brazil
- عمل جو فلو
- The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.
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