Jalebi برانڊ سڃاڻپ by Raageshwari Kandaswamy

Jalebi برانڊ سڃاڻپ by Raageshwari Kandaswamy is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2022

Jalebi برانڊ سڃاڻپ

by Raageshwari Kandaswamy

Client: MIT Institute of Design

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About Jalebi برانڊ سڃاڻپ

جليبي ھڪ عصر حاضر آئسڪريم برانڊ لاءِ برانڊ سڃاڻپ آھي. آئسڪريم جا ذائقا روايتي ھندستاني مٺاين تي ٻڌل آھن. بصري انداز انھن گليء وارن وڪرو ڪندڙن ڏانھن اشارو ڪري ٿو جيڪي اخبار ۾ ويڙھيل مٺايون ۽ نمڪين شيون وڪڻندا آھن. لوگو اکر J ۽ جليبي جي مروڙ مان ٺاھيو ويو آھي. ٽائيپوگرافي، رنگ ۽ تضاد سڃاڻپ کي ھڪ واقف پر جديد ڪردار عطا ڪن ٿا. ھڪجھڙي ظاھري شڪل لاءِ سڃاڻپ کي ڪپن، مينيو ڪارڊس، ٿيلن ۽ ماسڪن تي لاڳو ڪيو ويو آھي. مينيو ڪارڊ پرتن ۾ ٺھيل آھي، ۽ اڳيون پرت ھڪ نيم شفاف چادر آھي جيڪا ثقافتن جي ميلاپ کي ظاھر ڪري ٿي.

The Recognition

About the A' Design Award لوهه انعام

Jalebi برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Jalebi برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Jalebi برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimensions & Packaging: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tags: Brand Identity, Logo, Identity Design, Ice cream
Production Technology: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Design Challenge: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Research: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiration: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Project Duration: The project started in September 15 as a part of college project and finished in October 3rd.
Operation Flow: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.