Zhen Hao E ڪتي جي کاڌي جي پيڪيجنگ by Yuchen Han

Zhen Hao E ڪتي جي کاڌي جي پيڪيجنگ by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2022

Zhen Hao E ڪتي جي کاڌي جي پيڪيجنگ

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Zhen Hao E ڪتي جي کاڌي جي پيڪيجنگ

ژين هاؤ اي، ڪتن جي کاڌي ۽ ناشتن لاءِ هڪ پيڪيجنگ سيريز آهي. ڊزائن چيني ثقافت مان متاثر ٿي ڪتن کي مختلف دورن جي قديم شهنشاهن جي روپ ۾ پيش ڪري ٿو. چين ۾ ڪتن جا مالڪ اڪثر انهن عملدارن وانگر بيان ڪيا ويندا آهن، جيڪي پنهنجن پالتو جانورن جي خدمت ڪن ٿا، ۽ هيءَ سوچ انهن تصويرن کي شڪل ڏئي ٿي. ڪارٽون ڪتي جا ڪردار سائيز جي گروپ کي ظاهر ڪن ٿا، جيڪي ننڍڙن ڪتن کي وچولي ۽ وڏن ڪتن کان الڳ ڪن ٿا. مختلف رنگ ڪتي جي کاڌي کي ناشتن کان الڳ ڪن ٿا، جنهن سان سموري رينج کي سمجهڻ آسان ٿي پوي ٿو. ريسائيڪل ٿيل ڪاغذ، ڪوريگيٽيڊ ڪاغذ ۽ ايلومينيم فوئل بيگ استعمال ڪيا ويا آهن.

The Recognition

About the A' Design Award لوهه انعام

Zhen Hao E ڪتي جي کاڌي جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Zhen Hao E ڪتي جي کاڌي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Zhen Hao E ڪتي جي کاڌي جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.