The Phoenix پوسٽر by Te-Sian Shih is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2022

The Phoenix پوسٽر

by Te-Sian Shih

Client: Te-Sian Shih

A' Design Award لوهه انعام Winner in گرافڪ Category

13,657
Verified Award Winner
Verify Award Status for #127295

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Phoenix پوسٽر

فينڪس تائيپيءَ ۾ هڪ موسيقيءَ جي اڪيڊمي ۽ فيسٽيول لاءِ ٺاهيل هڪ اهم بصري پوسٽر آهي. مرڪزي تصوير ۾ موسيقيءَ جي لهرن کي وايولن جي شڪل سان ملايو ويو آهي، جيڪو هڪ فينڪس پکيءَ کي جنم ڏئي ٿو جيڪو پنهنجا پَرَ کولي بيٺو آهي. مرڪز ۾ نارنگي رنگ جون لهرون هڪ شعلي جو تاثر پڻ ڏين ٿيون، جيڪو موسيقارن ۽ عملي جي محنت ۽ جوش و جذبي جي عڪاسي ڪن ٿيون. گہرو نيرو پس منظر مڙيل لڪيرن مان ٺهيل آهي، جيڪي سمنڊ ۽ آواز جي لهرن جي ياد ڏياريندڙ آهن. پوسٽر مڪمل طور تي ڊرا ڪيل لڪيرن مان ٺاهيو ويو آهي، بغير ڪنهن فوٽوگراف جي، جنهن ۾ اِميج ايڊيٽنگ سافٽ ويئر ۾ بلينڊ موڊز جو استعمال ڪيو ويو آهي.

The Recognition

About the A' Design Award لوهه انعام

The Phoenix پوسٽر A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. The Phoenix پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. The Phoenix پوسٽر جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Dimensions & Packaging: 18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Tags: Visual design, poster design, layout design, key visual design, graphic design.
Production Technology: In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Design Challenge: To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Research: The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Inspiration: The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Project Duration: The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Operation Flow: When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Patents: Copyrights belong to Te-Sian Shih, 2020.
Image Credits: Designer Te-Sian, Shih, phoenix, 2020.