The Early Chapter برانڊ آئيڊينٽٽي by Allan Toh is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2022
The Early Chapter برانڊ آئيڊينٽٽي
by Allan Toh
Client: Allan Toh
A' Design Award لوهه انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #128237The Design
About The Early Chapter برانڊ آئيڊينٽٽي
دي ارلي چئپٽر سنگاپور ۾ ننڍڙن ٻارن جي سرگرمين واري ڪلب هائوس لاءِ ٺاهيل هڪ برانڊ آئيڊينٽٽي آهي. هي ڪلب هائوس ٻارن کي مڪمل طرح شامل ٿيندڙ راند ذريعي مينڊارن ٻولي ۾ دلچسپي پيدا ڪرڻ ۾ مدد ڪري ٿو. لوگو کي ڳاڙهي، پيلي ۽ نيري رنگن ۾ سادن شڪلين مان ٺاهيو ويو آهي، جيڪي هڪ ننڍڙي جهوپڙي وانگر مٿي ترتيب ڏنل آهن. جهوپڙي جي شڪل ان ڪميونٽي جي نمائندگي ڪري ٿي جيڪا ڪلب هائوس ٺاهڻ جو ارادو رکي ٿو. شڪلين جي وچ ۾ رهيل خالي جاءِ مينڊارن لاءِ چيني اکر ٺاهي ٿي، جيڪا چيني ٻولي تي ڌيان ڏيڻ کي ظاهر ڪري ٿي. اڌو سج ننڍڙن ٻارن لاءِ هڪ اتساهيندڙ ماحول جو اظهار ڪري ٿو.
The Recognition
About the A' Design Award لوهه انعام
The Early Chapter برانڊ آئيڊينٽٽي A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. The Early Chapter برانڊ آئيڊينٽٽي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. The Early Chapter برانڊ آئيڊينٽٽي جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
- Dimensions & Packaging
- The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
- Tags
- The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
- Production Technology
- I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
- Design Challenge
- The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
- Research
- Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
- Inspiration
- Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
- Project Duration
- The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
- Operation Flow
- Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
- Patents
- Copyrights belong to Allan Toh Design Studio, 2021.
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