Future of Banking وضاحتي موشن گرافڪس by Moree Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
چانديفلم· 2022
Future of Banking وضاحتي موشن گرافڪس
by Moree Wu
Client: Julius Baer
A' Design Award چاندي انعام Winner in فلم Category
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The Design
About Future of Banking وضاحتي موشن گرافڪس
محترمه وو هن وڊيو جوليس بيئر لاءِ ٺاهي آهي ته جيئن انهن جي نئين ڊجيٽل پراڊڪٽ جي ڪم ڪندڙ طريقي کي انهن جي امڪاني سيڙپڪار لاءِ بيان ڪيو وڃي. تصور ڪرڻ، اسٽوري بورڊ، اسٽائل فريم ڊيزائن کان وٺي اينيميشن تائين، هن اهو معلوم ڪيو ته هيوي ورڪ فلو، ڊجيٽلائيزيشن ۽ نئين دور جي وچ ۾ فرق کي ڪيئن تصور ڪجي. هن انفراديت کي وڌائڻ لاءِ بصري استعارا شامل ڪيا. تخليقي سوچ ۽ ٽيڪنالاجي کي استعمال ڪيو ويو هڪ وڊيو ٺاهڻ لاءِ هڪ واضح ڪهاڻي بيان ۽ بصري ڪشش سان. هن وڊيو ڏيکاريو خوبصورت مستقبل نئين ڊجيٽل پيداوار آڻيندو.
The Recognition
About the A' Design Award چاندي انعام
Future of Banking وضاحتي موشن گرافڪس A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Future of Banking وضاحتي موشن گرافڪس کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Future of Banking وضاحتي موشن گرافڪس هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Dimensions & Packaging
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Tags
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Production Technology
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Design Challenge
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Research
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Inspiration
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Project Duration
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Operation Flow
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Team Members
- Moree Wu
- Image Credits
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
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