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Hongzhou Academy سيلز سينٽر by Feng Cheng

Hongzhou Academy سيلز سينٽر by Feng Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in فنِ تعمير، عمارت ۽ ڍانچي جو ڊيزائن Competition Category.


چانديفنِ تعمير· 2022

Hongzhou Academy سيلز سينٽر

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

A' Design Award چاندي انعام Winner in فنِ تعمير Category

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The Design

About Hongzhou Academy سيلز سينٽر

هانگزو اڪيڊمي هڪ سيلز سينٽر آهي جيڪو چين جي ننچانگ ڪائونٽي جي مرڪزي علائقي ۾ واقع آهي. عمارت ۾ ڳالهين ٻولهين، هٿ جي ڪم، ٻارن جي سرگرمين ۽ نمائش لاءِ جايون موجود آهن. ٻه بلاڪ هڪ چوراهي تي شهري رستن جي سامهون آهن، ۽ انهن جي آفسيٽ پوزيشن داخلي چوڪ ٺاهي ٿي. ڊيزائن قديم چيني فن تعمير ڏانهن اشارو ڪري ٿي. ايلومينيم شيٽون بڪلن سان ڳنڍيل آهن، جيڪي فيڪيڊ تي سِرَ جهڙي بناوت پيدا ڪن ٿيون. هڪ نرم گول ٿيل سطح ڇت جو خاڪو ٺاهي ٿي ۽ روايتي ڇجن جي ياد ڏياري ٿي. وڏا شيشي جا علائقا ۽ هڪ اوچو ايٽريم اندروني حصي کي کليل ۽ آرامده ڪردار ڏين ٿا.

The Recognition

About the A' Design Award چاندي انعام

Hongzhou Academy سيلز سينٽر A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Hongzhou Academy سيلز سينٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Hongzhou Academy سيلز سينٽر هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging
Land area: 2375m² floor area: 1221m²
Tags
traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology
Metallic aluminium sheet, glass, coating Material
Design Challenge
To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research
Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration
The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration
The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow
The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members
Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits
Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.

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