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YaBloom پيڪيجنگ by Antonia Skaraki

YaBloom پيڪيجنگ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.


چانديپيڪيجنگ· 2022

YaBloom پيڪيجنگ

by Antonia Skaraki

Client: YaBloom

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Colors

The Design

About YaBloom پيڪيجنگ

پاڻي پيئڻ کي هڪ سادي معمول مان هڪ دلچسپ ۽ ذائقيدار تجربي ۾ تبديل ڪرڻ. هڪ نئون صحت جو مشروب جيڪو انفيوزڊ واٽر جي سادي تصور کي بهترين نموني بيان ڪري ٿو. روشن رنگن ۽ رواني شڪلن جو ميلاپ ذائقي ۽ تازگي جي تصور کي مضبوط ڪري ٿو. ساڳئي وقت صحت ۽ جواني جا تصور سڄي ڊزائن ۾ واضح طور تي پهچايا ويا آهن.

The Recognition

About the A' Design Award چاندي انعام

YaBloom پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. YaBloom پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. YaBloom پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging
Resealable doypack, height 150mm x width 90mm.
Tags
water, flavour, natural, healthy, taste, infusion, bloom
Production Technology
Craft paper, and plastic film.
Design Challenge
Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research
Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration
Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration
The project started on March 2021 and ended on July 2021
Operation Flow
Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members
Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris

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