Emotions پوسٽر by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2022

Emotions پوسٽر

by Rui Ma

Client: Rui Ma

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Emotions پوسٽر

بصري دنيا ۾ جذبات ڇا نظر اچن ٿا؟ پوسٽرن جو هي سلسلو Emotions نالي چئن مختلف قسمن جي بنيادي جذبن کي بصري شڪل ۾ پيش ڪري ٿو. چار جذبا آهن خوشي، ڪاوڙ، اداسي ۽ خوف. ڊزائنر معاصر بصري ٻولي استعمال ڪئي جنهن ۾ تجريدي عڪس، متحرڪ رنگ، ۽ متحرڪ ٽائپوگرافي جذبات ۽ منهن جي اظهار جي وچ ۾ رابطي کي ڏيکارڻ لاء. هن ڊزائين سسٽم ۾، هر بصري ٻولي پنهنجي طور تي انفرادي ڊيزائن جي طور تي ڪم ڪري ٿو. ساڳئي وقت، سڀئي پوسٽر ڊيزائن هڪ سسٽم طور ڪم ڪن ٿا.

The Recognition

About the A' Design Award لوهه انعام

Emotions پوسٽر A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Emotions پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Emotions پوسٽر جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type